Coinbase
At Coinbase, I helped shape product launches, campaigns, and brand storytelling across the business. Working in a fast-moving and often complex space, I translated technical concepts into clear, engaging ideas that made the future of finance easier to understand. Here are just a few of the projects I worked on, with more to come.
Coinbase Champions Cup
When Coinbase set out to create its first-ever global trading competition, we built it from the ground up. We developed the name, visual identity, and voice, creating the Coinbase Champions Cup—a tournament designed to celebrate the world's best traders. Launching first in India before expanding globally and culminating in a championship final.
Prediction Markets
I helped launch prediction market experiences around major global sporting events, including the NBA Playoffs, all four tennis majors, and the world's premier soccer tournament. From positioning and messaging to campaign creative, the work transformed live sports moments into tradable opportunities, introducing new audiences to a fast-growing category at the intersection of sports, culture, and markets.