Coinbase
At Coinbase, I partnered with teams across product, marketing, and design to launch products and create campaigns. Working in a fast-moving and often complex space, I translated technical concepts into clear, engaging ideas that made the future of finance easier to understand. Here are just a few of the projects I worked on, with more to come.
Coinbase Champions Cup
When Coinbase set out to create its first-ever global trading competition, we built it from the ground up. We developed the name, visual identity, and voice, creating the Coinbase Champions Cup—a tournament designed to celebrate the world's best traders. Launching first in India before expanding globally and culminating in a championship final.
