Fresh Step

Cats have always acted like their shit doesn’t stink. And with Fresh Step’s all new heavy duty litter, now it actually doesn’t. We made some traditional ads, but we didn’t stop there. We also invited the public to show us their sassy cats on Instagram for a chance to win a years’ worth of litter and…a billboard in Times Square featuring their very own feline friend. We got tons of entries, the public voted and we put the winner - Uno - up in lights.