Go RVing

When April Fools’ Day and a rare total solar eclipse aligned, we turned the moment into a stunt RVers couldn’t ignore: Giant Eclipse Glasses for RV windshields. With just three weeks and a tiny budget, we launched a prank product that led to a website filled with useful eclipse resources, from campsite maps to out-of-office messages. The joke landed, earning attention from RVers and Ad Age alike.